Brand Identity Design for Beginners
Step into the bold world of Brand Identity Design with Carla Palette, a fiercely 'not for everyone' Brand Designer and Art Director based in Germany. Known for her ability to craft unforgettable brand experiences that challenge traditional norms and embrace social tension, Carla brings her expertise to this dynamic course designed for beginners.
Whether you're just starting out or dreaming of a career in brand identity design, this course will equip you with the foundational and practical skills needed to excel in the field. Carla will guide you through the essentials of creating a powerful visual brand, from developing the right mindset and skillset, to positioning yourself confidently with clients, and building your own standout brand identity.
By the end of the course, you’ll have the tools and confidence to design a cohesive, impactful visual identity that tells a compelling story—no design experience needed, just your creativity and passion!
FREE Digital Products Included:
• Brand Identity Concept Proposal/Guideline Template
• Brand Identity Pricing Proposal Template
WHAT YOU'LL LEARN
• The importance of creating design systems
• How to define your own brand identity
• How to construct pricing proposals
• How to create moodboards for multiple directions
• How to create brand identity design concepts
• How to create brand guidelines concepts
• How to execute a brand handover
WHAT YOU NEED
• Pen & notebookYOUR INSTRUCTOR
Carla Palette is a passionately not-for-everyone Brand Designer and Art Director. Operating from her studio here in Germany, Carla crafts unforgettable brand experiences that not only embrace current social tension but also challenge the traditional norms of brand behaviour.
